More Fads: The 1970's

All that writing about accidental TV nudity last column got me thinking about one thing: big hair, bare bottoms, and the Decade of the Streak. That's right, the 1970's. Actually, to be totally accurate, the 70's weren't really a historical decade, though they are often mistaken for such. In reality, the 1970's were actually just one giant fad. Sucks for those of us who were either born in the 70's or were the president then, but there are worse things that presiding over the biggest fad in the history of the world.

But back to the bare bottoms. Streaking was the third best thing to come out of the 70's, after Griswald Dreck and taking drugs at work. Random, naked people in public? Forget about it. People even went to baseball games in the 1970's, because that seemed to be as good a place as any to see streakers.

The 1978 film Animal House inspired the toga party, probably the lamest of the 70's fads. What might have been a fun trend and excuse to get fat was done in by the fact that nobody knew how to tie a toga right, and as a result there were more bare asses and exposed flab at your average toga party than there was at a streaker's convention. The toga party fad quickly and quietly died out when people realized "Hey, let's all get together and look like shit!" wasn't really as much fun as it sounded.

Every decade has its own dangerous fad designed to weed out the deficient from the population, it's nature's way. In the 70's, it was glass eating. Linebacker Greg Luzinski started the trend when he accidentally ate an entire beer mug while drunk, thinking it was a beer popsicle. The trend spread across the nation at the speed of stupid and before long college kids everywhere were eating light bulbs whenever they didn't have time for a sit-down meal. University facilities budgets went through the roof and Charmin released a new line of red toilet paper that hid evidence of inconvenient anal bleeding. Unfortunately, the fad proved short lived when Luzinski did, dropping dead of a glassasscopy in 1977.

Every decade, or pseudo-decade, also has its brilliant way to bilk doofuses out of their cash, and the 70's version was the pet rock. Created by a California inventor who dreamed of finding a way to turn the rocks on his front lawn into weed, and unleashed on a public tired of feeding freeloading animals and starving African children, the pet rock was an enormous hit among Americans who didn't know what to get their brother's kids for Christmas. The versatile pet rock also served a dual purpose, both as a gag gift and a weapon to be thrown at gag gifters.

No overview of 70's fads would be complete without a mention of disco, which was not so much a fad as aural wallpaper for the fad of the 1970's themselves. What more can be said about the most misguided musical idea since Mozart's tuba sonata? Not much, though in all fairness you could do worse if you want a soundtrack for doing cocaine and screwing your sister. What you couldn't do much worse than, however, is "Disco Duck," 1976's answer to New Age theories that there was no Satan.

As you're probably starting to catch on, everything in the 1970's was a fad, and thank God. One of the more embarrassing was the practice of talking to plants, originated by hard-up stoners chanting "Grow, weed, grow!" to their closet garden creations and crossing over to the flakiest strata of the mainstream, who took the April 1st edition of Scientific American at face value. Other notable fads originated in this "April Fool's" issue include aromatherapy and cancer research.

Nixon brought acupuncture back with him from China like a rat in his suitcase, and this fad spread faster than you could stick a sewing needle into a yuppie's ass. While certainly high on unintentional humor factor, acupuncture sacrificed some of its usefulness as a fad by looking really uncomfortable and causing people to cringe at the same time as they were laughing at the yoyos being stuck with the needles.

The 70's fad that probably least deserved to die was EST therapy, a revolutionarily hilarious idea based on putting the patient into a room full of assholes and yelling at them. The suicide rate during treatment was 100%, and as a result the fragile members of the species were weeded out of the herd in time for the alpha dog orgy known as the 1980's. The psychiatric profession has seldom known a treatment so efficient or fun to watch, and EST will be sorely missed.

The 70's also saw the invention of the hacky sack, which finally gave American teens something to do while they were in college. George Abrams, the inventor of the sack, was inspired by watching a Massachusetts mental patient who would compulsively kick himself in the nuts as if he were playing one of those ball-string-and-paddle games. Abrams was struck with the idea of how fun this might be if in didn't involve getting kicked in the balls so much, and something sort of like a sport was born.

While 8-tracks, CB radios and hideous string art creations all held their own as ridiculous 70's time-wasters, the moped really takes the cake as the defining piece of 1970's crap. With all the danger and inconvenience of a bicycle, but none of the exercise, the moped captured the cheap-assed imaginations of a country that thought gas was expensive. Hundreds of thousands of mopeds were sold during the Mideast oil embargo in 1973, with every last one of them being traded away for pocket fuzz and spare buttons at garage sales or pushed off a cliff six months later when the Arabs turned the gas tap back on. Which, if you've ever tried to ride a bike in bellbottoms, you know was probably the best thing that happened during the 70's.

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